Brand Manifesto

We are Volunteers of America. And we are the first to step forward, taking on the most crushing problems. The dire. The hopeless. The untouchable. And we make a difference. Because we not only perceive the burdens of others, We know firsthand what it means to make them lighter. This is why we do what we do.  

Our story is long and rich. And widely unknown. But we’re not chasing fame. Or glory. Our lives are meant for service. For lifting up the broken-hearted. For finding the lost. For reaching out with mercy and compassion to those who thought they were beyond reach. For uplifting all our lives. This is why we do what we do.  

Every day, we see our brothers and sisters lying beaten and bruised on their own roads to Jericho. We act because we’re trained. We’re impassioned. We’re honored. This is why we do what we do. 

Like our Great Exemplar, we go among the unclean, the broken, the forgotten and the outcast and we use our lives to make theirs better. This is why we do what we do. 

We are Volunteers of America.